Service blueprint essay

Service blueprints also tend to have three key lines: The line of interaction: direct interactions between the customer and the organization. The line of visibility: separates what’s visible and invisible to the customer – everything visible is above the line; everything backstage is below the line.

Physical evidence: This is the proof that the interaction actually happened. Examples can include the product itself, receipts as proof of purchase, physical storefronts, or websites. Service blueprints also tend to have three key lines: The line of interaction: direct interactions between the customer and the organization.

Here are the most popular use cases for a service blueprint: When many departments contribute to a single customer service experience. When a company would like to check whether its key processes are sufficiently human-centered. When a service improvement is needed to improve the customer experience.

A service blueprint is a tool that helps teams understand how the customer sees or experiences a business’s service process. It’s a diagram that visualizes relationships between people, processes, and physical and digital touchpoints tied to a specific customer journey.